Creating a Lot of Visual Assets is a Waste of Time in Certain Verticals
There’s an ongoing debate within fractl’s walls over whether or not creating a lot of visual assets positively impacts a campaign’s reach enough to justify the additional production time. To settle this debate, we looked at our 1,300 top placements to better understand how publishers covered our campaigns’ visual assets (including both static image and […]
Exceptions to the Rule
Some content can definitely accomplish both high engagement and social shares. The buzzsumo and moz study found that the best types of content for attracting links and social shares are research-backed content or opinion pieces. Long-form content (more than 1,000 words) also tends to attract more links and shares than shorter content. At fractl, we’ve […]
Post-ideation What We Came Up With
After the process outlined above, our team came up with 50 states of bacon. The idea was simple: everyone likes bacon, but who likes it the most? Ginny’s caters to a lot of people who love deep frying, so this was on-brand. We decided to use instagram’s (now difficult to access) api to extract 33,742 […]
The process of creating a link-worthy story
Here are the steps my team and I went through for this particular client. Note: for an extensive look at creating creative content, please see the following articles: How to make award-winning creative content – part 1 How to make award-winning creative content – part 2 Ideation The first step in the creative process is […]
How a Single Piece of Content Increased Our DA
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of moz. Content marketing has been discussed and researched more in the last 5 years than ever before.Source: google trendsThere are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and […]
How to Build Backlinks Using Your Competitors’ Broken Pages
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of moz. We all know building backlinks is one of the most important aspects of any successful seo and digital marketing campaign. However, I believe there is an untapped resource out there for link building: […]
How should SEOs respond?
Does that actually change how we do seo? A little bit. A little bit. What it doesn’t do, though, is it does not say there is a specific way to do seo for rankbrain itself. Because rankbrain is, yes, helping google select signals and prioritize them, you can’t actually optimize for rankbrain itself. You can […]
I Think This is Fair the Instructions Did Say
I think this is fair; the instructions did sayso what is it that rankbrain actually does? A query comes in to google. Historically, classically google would use an algorithm, probably the same algorithm, at least they’ve said sort of the same algorithm across the board historically to figure out which pages and sites to show. […]
There is Hope for Our Ability to Fight Machine Learning With Machine Learning
One of the disappointments of putting together this test was that by the time I’d made the google form I knew too many of the answer to be able to test myself fairly. But I was comforted by the fact that I could do the next best thing — I could test my neural network […]
What Do the Early Responses Show?
It seems as though the us questions are slightly easier The uk test appears to be a little harder (judging both by the accuracy of laypeople, and with a subjective eye). And while accuracy generally increases with experience in both the uk and the us, the vast majority of uk respondents performed worse than a […]
It Turns Out That People Are Terrible at Answering This Question
It turns out that people are terrible at answering this questioni thought that answering this with greater accuracy than a coin flip was going to be a pretty low bar. As you saw from the sneak peak of my results above, that turned out not to be the case. Reckon you can do better? Skip […]
It’s getting harder to unpick all the ranking factors
I’ve participated in each iteration of moz’s ranking factors survey since its inception in 2009. At one of our recent conferences (the last time I was in san diego for searchlove) I talked about how I used to enjoy it and feel like I could add real value by taking the survey, but how that’s […]
