Exceptions to the Rule

Some content can definitely accomplish both high engagement and social shares. The buzzsumo and moz study found that the best types of content for attracting links and social shares are research-backed content or opinion pieces. Long-form content (more than 1,000 words) also tends to attract more links and shares than shorter content. At fractl, we’ve found the same factors – an emotional hook, a ranking or comparison, and a pop culture reference – tend to encourage both social sharing and linking.

Few Sites Will Always Link to You the Same Way

To ensure you’re building a natural link portfolio, it’s important to keep track of how sites link to your content. You’ll learn if you’re earning a mix of dofollow links, nofollow links, cocitation links, and brand mentions for each campaign. We pay close Hospitals Email List attention to which types of links our campaigns earn. Looking back at these data, we noticed that publishers don’t consistently link the same way.

The Chart Below Shows a Sample of How 15 High-authority

News sites have linked to our campaigns. As  Doctors Eamil List you can see, few sites have given dofollow links 100 percent of the time. Based on this, we can assume that a lot of top sites don’t have a set editorial standard for link types (although plenty of sites will only give nofollow links).While getting a site to cover your content is something to be celebrated, not every placement will result in a dofollow link. And just because you get a dofollow link from a site once doesn’t mean you should always expect that type of link from that publisher.