Here are the steps my team and I went through for this particular client.
Note: for an extensive look at creating creative content, please see the following articles:
How to make award-winning creative content – part 1
How to make award-winning creative content – part 2
Ideation
The first step in the creative process is ideation, because without great ideas you can’t a have a great piece of content. It’s important to give yourself enough time for ideation. Don’t rush it, and be sure to include various team members with different backgrounds to get as many ideas as possible. Note: stock up on coffee/red bull and snacks for this.
Validationtypically After an Ideation Session
you’ll have many potential ideas. It’s important to go through and validate them. When I say “Validate,” I mean making sure others haven’t already done something similar, or that creating the piece is actually possible (you have access to the right data, etc.)
Note: for more information on researching and Hotmail Email List validating your creative ideas, read this post titled “researching creative ideas: 10 dos and don’ts.”
Pitchingat This Point You’ll Have a Handful
Ideas that are not only on-brand and Doctors Eamil List interesting, but have great potential in being picked up by various sources. Put together a nice deck and pitch your ideas to the client. The goal is to get your client to pick one (or a few, depending on the budget).
Note: here’s an awesome write-up on a framework for pitching creative ideas to your clients.
Gathering the data
Once your client signs off on a piece, it’s time to dive into the data! Depending on the piece you’re creating, this might look like scraping websites and doing a ton of research to get the right data you need. Take your time on this, as you want to make sure your data is accurate and relevant.write 500 words when the designer has made space for 100. Communication is key in this process.