Creating a Lot of Visual Assets is a Waste of Time in Certain Verticals

There’s an ongoing debate within fractl’s walls over whether or not creating a lot of visual assets positively impacts a campaign’s reach enough to justify the additional production time. To settle this debate, we looked at our 1,300 top placements to better understand how publishers covered our campaigns’ visual assets (including both static image and video). This sample was limited to articles on websites with a da of 70 or higher that covered our work at least four times.

We found that publishers in different verticals had divergent tendencies regarding visual asset coverage. The most image-heavy vertical was entertainment, and the least was education.

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Some of the variation in asset counts is based on how Clinics Email List many assets were included in the campaign. Although this does skew our data, we do receive useful information from this analysis. The fact that top entertainment publishers used an average of nine assets when they cover our campaigns indicates a high tolerance for visual content from outside sources. Verticals with lower asset averages may be wary of external content or simply prefer to use a few key visuals to flesh out an article.

Keeping These Publisher Vertical

Preferences in mind when developing content can help  Doctors Eamil List your team better allocate resources. Rather than spending a lot of effort designing a large set of visual assets for a campaign you want to be placed on a finance site, your time may be better spent creating one or two awesome visualizations. Similarly, it’s worthwhile to invest in creating a variety of visual assets if you’re pitching entertainment and health sites.Analyzing our entire link portfolio taught us a few new things that challenged our previous assumptions.