Job posting platforms Employer Branding and Recruiting must not focus solely on those that are published on the communication channels managed directly by the company. but must also extend to those that are inserted on external sites dedicated to job offers . It is necessary to know the characteristics and functions of each platform on which you want to promote the job offer and pay attention to the construction of the advertisement. To win over the ideal candidate. the advert must be much more than a simple list of tasks and requirements.
Rather it must highlight the Employee
Value Proposition and explain to the candidate why that asia email list offer is a unique opportunity . You might be interested in: “The evolution of the Employer Branding concept in B2B corporate marketing” Selection and interview process The entire selection process must be characterized by excellent communication. the absence of cumbersomeness and truth. This last characteristic contains an important rule for Employer Branding and Recruiting: don’t promise what you can’t keep.
A person who arrives at the company for an interview and
Finds a situation different from that described in the advertisements and company media is certainly disappointed. The evolution of the Employer Branding concept in B2B corporate marketing RICCARDO PAVANELLO – 7 JUNE 2023 B2B Employer Branding We have already seen in a previous article how Employer Branding is part of marketing and what advantages it can give to a company. ” Doctors Email List Now let’s analyze how this concept has also become central in the development plans of a B2B company . for which brand reputation is a fundamental factor in the growth processes. Let’s see what connection there is between Employer Branding. B2B marketing and employee relations.