Mary indicators can be: total conversions; conversion rate; cost per conversion (pulling the cost of generating traffic). Such numbers will clearly indicate whether your investment in landing pages is positive or negative. 3. CRO (Conversion Optimization) CRO (Conversion Optimization) 3.1. What is it: CRO is the acronym for conversion rate optimization. Or, in literal translation, conversion rate optimization. has a considerable volume of visit. And now your company nes to focus on converting this traffic. CRO usually involves understanding what the public really wants on a page, and adapting it to direct the user towards conversion.
What is expect from CRO is very simpl
This is done primarily in an analytical, data-bas way. In other words, the CRO team initially collects information from your website and then understands how it can be improv to increase results. Some common CRO tools are: a/b testing; heat maps; user surveys; measuring tools. 3.2. What is the objective: What is expect from CRO is very simple: increase the conversion rate on a website or landing page. In practice, if you receive 1,000 visits to your website and new data make 10 sales, conversion optimization will work to increase these 10 sales with the same volume of visits. To achieve this, the methodology will be appli to review the structure of your online channel.
And this approach has been propagated as a necessity
Carrying out tests with key points of the contact point structure: title; description; benefits; calls to action; customer testimonials; images; among others. 3.3. When to invest: If your company already invests in acquiring traffic, whether via sponsor links, SEO, email marketing or offline mia, it is likely that your website or landing page already has a good volume of visits. However, if there is no measurement of conversions or improvement of interfaces, what is happening, in practice, is that you are filling a leaky bucket. This is because The term “content marketing”, whether as a strategy or discipline, is already part of the vocabulary of anyone involved Doctors Email List with marketing. And this approach has been propagated as a necessity for any company, regardless of its size or digital maturity. Indeed, there is truth in this.