Place an order And if you, bas on the data on his last transition, decide that advertising is ineffective and turn it off, then orders will sharply decrease. This attribution model is call “last meaningful click”. And it is better to look at all metrica reports using it. How to find this attribution is shown in the screenshot below: how to find “last significant click” attribution it is worth paying attention to the following reports sources-summary in this report, you can see from which sources users go to your site. Behavior by time of day here you can see how users behave depending on the time of day. How to view traffic by time of day direct summary this is detail information about your advertising campaign in yandex direct.
Campaign summary exit pages pay attention
Which pages users leave the site most Portugal Email List often and, perhaps, fix something on them. Popular pages track which are the most popular products in your store bas on user views. And if these data do not match the orders, then perhaps something does not suit the users? Maybe they can’t figure out how to place an order? Or is the price of the item too high? Or are there other factors. How to find out what the user does not like on the pages of your site a unique tool of metrica – webvisor will help you with this . It records all user visits, and you can see how the visitor behav on the pages of the site. You will see how the user moves the mouse, clicks on buttons, fills out forms on the site.
Relying on the data of the webvisor
You can understand that the site Doctors Email List visitor for example, does not see the button for ordering goods. See what the web browser looks like we have already talk about how to use the webvisor . Goals in yandex metrica goals are any actions on the site that are meaningful to you. For example, to understand how many users put an item in their cart in the last month, you ne to set up an appropriate goal. Or on your site, users send requests for a callback. How to find out how many such requests you receiv from yandex direct in the last week.