Then say for sure that contextual advertising does not work. What you ne to do before setting up contextual advertising first of all, you must understand who you want to show your ads to. Yes, yes, I, like all marketers, will once again talk about the target audience. If you do not have a clear understanding of who your target audience is, then you can very easily bring to your site those visitors who are not interest in your product at all, or those who are interest in it, but they are not going to buy it. Preparation for setting up contextual advertising takes place in several stages.
The first stage studying the target audience
Describe several options for users who Norfolk Island Email List might be interest in your product. Who is it men or women, how old are they, what is their social status, where do they live (in cities, villages, megacities, in which countries). What problems do they have directly relat to your product. dreams, desires they have relat to your product. fears do they have? How do they solve these problems, satisfy desires – what is their usual behavior. What can stop them from buying or, on the contrary, push them to it. The more characters from your target audience you describe, the better, but there is no ne to go to extremes 5-7 options are enough.
After that, look at your landing page
The page where you plan to send visitors from Doctors Email List your ads and think for which of the target audiences you describ is it most suitable? I’ll show you an example. There is a website for a company that sells underfloor heating. This is a landing page. Here is the first thing users see when they switch to it first landing page first landing page it becomes clear that this landing is clearly not suitable for showing to someone who is looking for something exclusive and expensive. It is more suitable for an audience of “Budget buyers” who are looking for the cheapest price, but at the same time are afraid of fakes and low-quality products.