In the second case, we use an associative link that reflects the mood and character of the brand. Let’s compare: magazine “Furniture city” magazine “Direct benefit” coffee house “Kofetti” starbucks coffee shop beauty salon “Beauty gallery” beauty and relaxation salon for mothers and children “Bahamas for mom” in the first case, the names immiately point us to the field of activity, in the second – to the idea. The furniture city magazine is a guide to furniture stores in yekaterinburg, the direct benefit magazine is a guide to the best offers of the best companies in yekaterinburg with useful content.
The first magazine could have been
Then the field of activity would have to Antarctica Email List be reflect in the descriptor, and it would look like this: furniture magazine direct benefit. The existence of descriptors helps us to create creative names that only indirectly reflect the scope of the company. Why doesn’t everyone use industry names? There is no secret here: an industry name is harder to stand out from the competition and harder to register as a trademark. Therefore, more and more customers are asking not to use keywords from the industry in the company name.
We understand them perfectly, and we offer
These clients solutions using industry Doctors Email List names only as bonuses. What nes to be done to make your creative and non-industry. In other words emotional name become clear to the consumer? Step 2. Creating a link “Name = product” when choosing an emotional name so. There are three ways to create a strong bond: specify the industry in the descriptor. As I wrote above in the magazine example, you can safely specify who you are and what you are talking about in the descriptor. In this case, the name may not be ti to the industry. This is exactly what we did with the name of the beauty salon for mothers and children bahamas for mom.