An employer branding strategy improves the relationship with stakeholders what has been said so far might lead one to think that the advantages of employer branding for b2b are limited to recruiting. But this is not the case at all. A strategy created to strengthen the reputation and visibility of the employer also generates indirect benefits for the b2b company. The contents published on company communication channels are not only seen by employees and aspiring candidates for the company’s job offers. But also by stakeholders .
In b2b. The relationship with suppliers
External collaborators. Commercial partners. Customers is crucial and employer branding can become africa email list the lever that triggers a series of benefits: new contacts and partnership requests strengthening or improving relationships with external companies improved communication with partners loyalty of collaborators and customers renewal of contracts more sales linkedin’s role in b2b employer branding b2b employer branding linkedin is the ideal platform to convey the values and vision of the b2b brand to stakeholders.
Potential future employees and those already
working in the company. It is important to create a real editorial plan dedicated to employer branding and involve employees in the work of disseminating content. So as to also reach new users targeted by the company’s business. The effects of this strategy are usually visible in the medium/long term. But it must be considered that a far-sighted employer branding activity increases the ability to attract talent to the company and” Doctors Email List significantly reduce company turnover . New call-to-action tweetshare riccardo pavanello written by riccardo pavanello project manager and social sea specialist. He bases his business on organizing communication projects for companies.