Known in person is also desirable to imagine indirect competitors. And who are they again? You ne to understand that your competitors are not only those who sell exactly the same thing as you. These are also substitutes, those whose products solve the same problem. For example, home exercise equipment and fitness clubs are competitors. You ne to know what categories of substitutes exist in your segment. Their strengths and weaknesses. At least in relation to the closest competitors, you ne to understand how you are stronger and weaker than them and how.
You can neutralize weaknesses
In addition, it is desirable to know about Russian Email List the main competitors: the attitude of consumers towards them, their assortment, pricing policy (as well as commodity, marketing, service ), know-how, financial situation, promotion channels, and so on. The more information, the stronger your business decisions will be. Where can I get information for competitor analysis? It’s easy to say “Ne to know”. And how do you know if there are no research skills, no research budget, and in general you are a private specialist or the author of a young project who has access only to a computer with the internet.
There are ways are looking for in search
Engines that is, we go to yandex or google Doctors Email List and in the search bar we type queries that are close to the desir topic. For example, you train accountants and want to know what’s going on in your market. Analysis of competitors in yandex search for competitors in yandex what can be assess in this way? First, the intensity of competition . If there are a lot of results (not even with an exact match of the query) and advertisements in the search results, then the competition is significant. If there are few of those and others, then, perhaps, the competition is low, or online is low.