I have been studying gamification in business and marketing for several months. This method is effective even where traditional advertising fails. Gamification in business is rapidly evolving, and many famous brands have been using it for a long time. I will tell you about three examples from my own experience that I once implement in projects. Project galka-igroka ucational online resource for ucational games project website: http://galka-igralka/ when : may 2014 audience : subscribers of the project’s free mailing list goal : sell paid access to the game database to site subscribers this is one of our promotions that we have implement in the mailing list.
We understood that there would
Sales in may, many partners in the Nicaragua Email List infobusiness did not even try to make launches at this time. But we could not afford to rest, as always, we ne to fulfill the sales plan so that for salaries of employees, taxes and advertising next month. We had to do it ourselves, quickly, creatively and efficiently. And we implement the “Magic lotto” promotion. The sold product in it was access to the service with scripts galka-igralka, the main channel is e-mail mailing . Every day for 3 days we sent a subscriber a letter with a photo of a letter of the latin alphabet. And they offer to in the writing of his email. If she was there, he click on the button yes there is such a letter” in the letter.
In response I receiv a letter with two surprises
Discount on the purchase of access to our service Doctors Email List and an ucational game bas on the “Lotto” principle for a child with an explanation of why it is useful. Magic lotto magic lotto every day we sent a new symbol and a new surprise. On the last day, we sent the symbol so that no one would be offend. We also publish letters with a photo of the symbol in the social networks of the project. People began to be interest in what was happening, and ran to subscribe / open letters in order to “play” with everyone. Result: we clos may as well as any other month, fulfill the sales plan and also increas the open rate of mailing letters.