Website promotion last week, we start a series of publications on setting up contextual advertising , which are being prepar for us by nadezhda rayushkina. Today we continue. Usually, when they talk about contextual advertising, they mean advertising in yandex or google search engines. There is nothing complicat in setting up ads on search. But don’t forget what we talk about in the first part of the article series. Before setting up advertising on search, you definitely ne to study the target audience.
Competitors your landing page and write down
All the benefits indicat in it. Now you can Macau Email List up search ads. And in the second part, I will talk about collecting keywords for contextual advertising . Why is it important to first collect keywords, and only then write ads? So that you pay less for clicks in the future. Search engine advertising works like an auction, and the higher your ad’s quality score, the lower the cpc you’ll pay. And one of the most important factors that affects the quality score is the presence of keywords in the title and text of an advertisement. And that is why we first collect keywords, and then we write our own, unique ad for each keyword, in which we will definitely use it. Remember, last time we identifi the first 4 stages.
Studying the target audience landing
Page analysis analysis of competitor ads, advantages Doctors Email List of our landing page? Fifth stage: selection of the basis of the semantic core or keyword masks it sounds a little scary, especially if this is your first time encountering contextual advertising, but it’s actually quite simple. The basis of the semantic core (another name is keyword masks) is a list of one- and two-word queries that users can use to name your product or service. These are the words that can describe your product. In our example, a warm floor will be advertis.