Film floor electric mats, etc. You ne to collect all the possible names of your product or service, write them down in a way that users can search for. If an expert sets up advertising for you, then discuss this list with him. Perhaps in your field there are some specializ terms, slang names that he may not know. It is important to build this core semantic core together with an advertising specialist. Stage six: collecting keywords and negative keywords further, bas on the basis of the semantic core, you ne to collect keywords for contextual advertising. There are a lot of ways to do this, but all of them in one way or another rely on the statistics of the yandex wordstat service.
Collecting keywords for contextual advertising
Using yandex wordstat click on the picture Liechtenstein Email List to enlarge the example shows what users are looking for with the words “Warm floor” – this is in the left column. And what are the users looking for underfloor heating. For further work, you ne all the words from the left column. And on the right, you can find a few more keyword masks. Not all phrases from the left column of yandex wordstat will be target for an advertising campaign. Therefore, you ne to make 2 files: enter target words into one, and non-target ones into the other, which will become negative words for your advertising campaign. Step seven: keyword sorting in contextual advertising, we conditionally divide all keywords into hot, warm and cold. Hot keywords are the most target keywords that indicate that the user is ready to buy our product or service.
Usually these keywords containWith delivery
Warm phrases are phrases that say that the user Doctors Email List is interest in your product or service, but there is no indication that he is already ready to buy it. And cold ones are phrases that do not directly indicate your product or service, but users who type them may be interest in it. So, in our example with warm floors: hot – buy underfloor heating, order underfloor heating, infrar floor with delivery, etc. Warm – infrar floor heating, underfloor heating under the laminate, the best floor heating, etc. Cold – apartment renovation, bathroom renovation, etc. I will say right away that I do not recommend advertising for cold queries, unless you are an experienc, qualifi contextual advertising specialist.