Before MINISO acquir a stake in Yonghui Yonghui, how far is it from Supermarket for 6.3 billion yuan, Yonghui Supermarket had experienc a long period of “opinion winter”. It was plagu by “seven consecutive years of decline”, “huge losses of 8 billion yuan, a plunge of 80%”, “expir products, frequent quality problems, continuous losses and insufficient cash to cover short-term debts”, “store shrinkage, and the grand plan of hegemony began to disillusion”.
However, all of this seem to come to an abrupt end after September this year
We saw good news such as “Yonghui Supermarket’s stock price hit the daily limit again, with its market value increasing by 5 billion in one day”, “With an increase of more than 54% in 7 days, Yonghui Supermarket’s stock price hit a three-and-a-half-year high”, and “The results of store adjustments are beginning to show, and it is expect to usher in an operational turning point”.
No outstanding company has been crush industry email list name by public opinion, but Yonghui Supermarket, which was influenc and manipulat by public opinion, once became a “commodity” that could be manipulat and trad in the capital market.
Especially when the brand image of this former “king of fresh food supermarkets” has been r uc to dust, MINISO has arriv as the so-call “white knight”. Then, a perfect clos loop is form between passive and active, and it seems that there is an answer to who is the operator behind this.
MINISO “Snake swallows elephant
Behind the industry insiders’ jokes that “10 yuan stores are bottom-fishing at Yonghui” and “MINISO is swallowing an elephant”, the indisputable fact is that Yonghui Supermarket is a seriously underestimat retail company.
Yonghui’s financial report for the first cayman islands lists half of 2024 show that the company’s revenue was 37.779 billion yuan, and the net profit attributable Yonghui, how far is it from to shareholders of the list company was 275 million yuan. During the same period, Miniso’s revenue in the first half of the year was 7.759 billion yuan, but its net profit was as high as 1.242 billion yuan.
Although MINISO’s revenue is only one-fifth of Yonghui’s
Its net profit is nearly six times that of Yonghui, which reduces the need for human resources is enough to show that MINISO is extremely profitable. Yonghui is apparently “not making money”, but as a livelihood enterprise, it is not without cards to play. “Fresh food” was once the strongest card play by Zhang Xuansong and Zhang Xuanning.
First of all, Yonghui Supermarket’s historic Yonghui, how far is it from achievement as “China’s No. 1 fresh food stock” is indelible.
Around the time when Yonghui Supermarket enter the capital market in 2010, domestic fresh food transactions were still at the traditional farmers’ market stage, and there was no talk of fresh food standardization or supermarketization.