Analytical and  strategic thinking . A product owner can analyze complex situations and predict user needs. He makes decisions based on business analytics. This is also one of the product manager skills that is important for project management .

Understanding the basics of development

A product owner does not have to be a programmer, but he or job function email database she needs to understand what tools to use, what architectures there are, stages of project implementation, etc. To work effectively, a product owner must understand the basic principles of various platforms, the features of programming languages .
Knowledge in different areas. This role is one of the most difficult on the project. The product owner must be a bit of a designer, a bit of an analyst, a bit of a developer, a bit of a marketer. To check the team’s work, you need to be a versatile expert: understand the intricacies of design, the work of various functions, and project management.

Knowledge in the field of product development. The product owner they constitute the “present” must fully understand the material, that is, the topic of his product. For example, if a company is developing an application for psychological assistance, the product owner must understand how to properly set up a catalog of services. And to do this, he must know the base – what services psychologists provide, how they are classified. In this case, the main mistakes of the product owner: not developing in the subject area, studying the information superficially .

Project management skills

The product owner must be able to work effectively with user stories and roadmaps. He needs to prioritize tasks and make adjustments to the project work plan. You will be able to apply this experience not only at work, but also in the context of completing personal tasks.

Typically, the requirements for a product owner are that the singapore phone list specialist has experience working in Agile, analyzing the needs of the target audience, planning and interacting with the team. Knowledge in marketing and the ability to conduct in-depth research are important.

Soft skills

Personal qualities of a product owner that are important for career success:

Empathy . The product owner’s job is to create a good product. To conduct research and interviews, you need not only an analytical mind and experience in marketing, but also the ability to track people’s emotions. Empathy will help you find an approach to them, establish contact, and learn their real problems and desires .

Ability to persuade. The product owner formulates a single, common vision of the product. He needs to be able to defend his position and ideas to the customer and the team. Product owners see their role as creating a good product. Therefore, they must understand how to make it so. And how to convince the customer of the product being developed or the team on issues regarding its design, functionality. For example, that for the success of the final product model it is very important to replace the green button with a red one.