Create a sense of urgency:
- How to do it: Use elements that create a sense of urgency to motivate users to take immediate action.
- For example: “buy now – only 2 left!”, “offer lasts for 24 hours”
Build a landing page with a CTA that creates a sense of urgency and encourages customers to make quick decisions.
Give specific benefits:
- How to do it: Make sure your CTA clearly states the benefit the user will receive when they take action.
- Examples: “get a deal now”, “download a free book”, “start exploring”
Adding visual elements such as product videos and testimonials (customer feedback, certificates) is an effective way to use landing pages and increase conversion rates. If you use videos on your landing pages, businesses can improve conversion asia mobile number list rates by up to 86% and up to 37% of top landing pages contain testimonials (Thrivemyway). Therefore, these elements help optimize landing pages, create trust, clearly illustrate product benefits and attract users’ attention. Here are specific ways to do it:
Use product videos
How to do:
- Create a video introducing your product or service. The video should highlight the product’s features, benefits, and how to use it.
- Create detailed product or service tutorial videos that help users best practices for subscription forms easily understand how it works.
- Capture positive customer feedback and create testimonial videos.
Adding a visual product video is an effective way to run a landing page conversion
Video optimization:
- Keep videos short (30-90 seconds)
- Focus on the main benefit of the product
- Add subtitles so users can watch without sound
- Ensure good video quality without affecting page loading speed
- Use attractive thumbnails to encourage users to click
Video placement:
- Usually placed at the top of the product landing mobile numbers page, right below the main title.
- Can use lightbox to not take up too much space
Use authentic evidence
How to do:
- Text Testimonials: Display positive customer reviews and feedback in text form with the reviewer’s photo and name. Or product certifications from reputable organizations.
- Video Testimonials: Using video interviews to record customer reviews and experiences helps increase persuasion and authenticity. Landing pages that use UGC (User Generated Content)
