Bottl beverages are an attractive business. Compar with the tea beverage market, which is worth hundr s of billions, the bottl beverage market is worth trillions.
Tan Qiong has also conduct research. “In Japan, tea drinks extract from raw tea account for 25% of the beverage market, but in the domestic market, the percentage is still in the single digits. Can you imagine how big this space is?”
In recent years, sugar-free tea drinks represent by Urgent need Oriental Leaves have become popular, which also verifies Tan Qiong’s judgment. But this industry is extremely complex and highly competitive.
According to the report on sugar-free instant tea releas by Mashangying Research Institute
The brand concentration of the entire sugar-free tea market is high, with Dongfang Yezi and Suntory under Nongfu Spring occupying a strong position, and the growth space for new brands and new products is severely compress . In many country email list places, the CR3 (market share of the top three in sales) exce s 90%, which means that the market space left for the fourth place is less than 10%.
A senior practitioner in the tea beverage industry Urgent need told Contemporary Enterprise that beverages are the most difficult business. The beverage business at outlets is an endless competition, with hundr s of beverages competing for positions in the freezer. Without financial resources, there is no chance of winning. This business requires a lot of capital, and the ability to understand channels and operate is also higher. “It is a real competition.
For Chali, rushing into the bottl beverage market
In addition to capital pressure, may also be due to the increasingly fierce impact of the new tea beverage market in which Chali is locat .
On the one hand, the tea bag industry companies can handle growing demands itself has a limit ceiling and its development is slowing down.
According to the 2024 Tea Bag Industry Urgent need Market Report of China Economic Industry Research Institute, the online market size of tea bags in China will increase to 18.03 billion yuan in 2022.
Overall, the number of tea bag companies
In my country is rising slowly, and the growth cayman islands lists momentum is gradually slowing down. By the end of 2022, there were 1,937 tea bag companies in China, which was basically the same as the previous year.
On the other hand, in the limit market, new tea drinks are competing fiercely, and traditional tea brands are regaining attention.