Nowadays, various digital marketing strategies can support your business development, one of which is by utilizing brand ambassadors or often abbreviated as BA. In addition to being able to help in product marketing, you can also create strong branding for the product.
However, it is important to understand that there are various steps to becoming a successful BA. This will be discussed in this article, including its duties and authorities to case studies that can be used as references.
Understanding Brand Ambassadors
Before starting to discuss the duties and responsibilities and steps to becoming a BA, it is a good idea to first understand the meaning.
What is a brand ambassador (BA)? A BA is a person or group of people who are contractually or voluntarily associated with a particular company to promote their products or brands.
In general, BA will be the spokesperson for the brand, with various tasks for brand promotion and development. Also, check out the article about the Meaning of Brand Ambassador and its Benefits to make you understand more
Duties and Responsibilities of Brand Ambassador
In fact, a BA’s job is not only to promote a particular product, but there are quite a lot of things that are his responsibility, including the following.
1. Promote Brand
The first and foremost task of BA is of course to promote the brand. This promotion can be aimed at the general public or certain groups of people according to the target market of the product.
You can personalize communication with ghana phone number library each user on digital, this helps advertisers to effectively communicate with their audience, understand their needs and deliver key messages to individual users that further help achieve brand objectives.
Therefore, a BA needs to have in-depth knowledge regarding the product, so that various communications to customers and other parties can run well and be on target.
If you want to become a BA, make sure you can highlight the various advantages of the product, so that public awareness of the brand increases and sales also increase.
2. Maintaining Image and Implementing Brand Values
The second task and responsibility of a brand ambassador is to maintain the brand image. Make sure to always be kind, because BA is the face of a brand. So, if there is a BA’s action that is not good, then it can affect the consumer’s view of the brand.
In addition, it is important for a BA to implement the values contained or upheld by the brand. This is useful so that they can be a good example for the public, especially consumers.
3. Developing Content
The next task is to develop various content that is relevant to the brand and interesting for many people to watch. There are various types of content that can be created, ranging from writing, photos, videos, and various other forms of creative work. You can be active on various social media to support the development of this content.
Going back to the previous point, it is also important to incorporate brand values into every piece of content created.
4. Attend Public Events
If you ask what a brand ambassador is , perhaps some people will answer that they are people who often appear at public events for a particular brand.
The answer is correct, because this is also one of the duties and responsibilities of BA. There are various public events that are usually attended, ranging b2c phone list from product launches or releases, press conferences, meeting with related figures, and various promotional events.
Therefore, one of the important skills that must be possessed is public communication. BA needs to promote the product with confidence so that potential consumers are more confident in the product. A professional appearance is also very important to maintain the brand image.
5. Building Good Relationships with Consumers
Although there are still many BA tasks, one of the most important is building good relationships with consumers. They need to take the time and willingness to listen and respond to various responses from consumers, whether in the form of questions, complaints, and input.
A good BA also needs to be good at responding to these things, so that a positive experience is created for consumers and the public in general.
How to Become a Successful Brand Ambassador
After knowing what the important tasks of a BA are, are you now interested in becoming one? Or do you feel that your product needs to have a BA figure to support the promotion?
If yes, then below are the ways to become a successful BA. For those who want to become a BA or are in need of a BA for business, the steps below are important to understand.
1. Choose a Platform and Write an Attractive Profile
First, create a platform that will be used to cyprus mobile phone numbers list upload promotional content and communicate with the public, such as a social media platform. You can also use an existing account, especially if the account already has many followers.
Next, write an interesting profile to build a self-image and later it will be collaborated with the brand image. Adding hashtags can also be an option to represent the image.
2. Determine the Brand You Want to Promote
The next step is to determine which brand to choose, it would be better if the brand has been used for a long time and supports your lifestyle.
3. Create and Upload Interesting Content
To be a good BA, it is important to create and upload a variety of interesting content, as discussed in the previous section.
4. Active on Social Media
In addition to content, the activity of a BA on social media is one of the important keys to building good relations with the public. With this activity, you can also expand the reach of content and increase followers.
5. Start and Stay Connected with Brands
If all the preparations are complete, then you can start connecting or collaborating with the targeted brand. If it has been established, then make sure to stay connected, so that you can be a good ambassador for the brand.
Case Study of Successful Brand Ambassador
Talking about case studies, below are two examples of BAs that have successfully increased sales and built a good brand image.
1. Lisa BlackPink (Celine)
One example of a successful brand ambassador is Lisa BlackPink. She became the BA of the luxury brand, Celine and generated the fastest brand growth in 2021, the increase in value reached 118%.
2. Anggun Cipta Sasmi (Pantene)
Have you ever heard the term ‘another shampoo ambassador’? The term is popular because of the sentence in the Pantene advertisement that describes that Anggun will refuse if she gets an offer to be an ambassador for a shampoo brand other than Pantene. This then becomes iconic and becomes a special attraction for customers.
Those were various explanations about BA which are very important to support digital marketing today. Now, you already know about the definition, duties and responsibilities, how to become a successful BA, to the case study.
So how, do you fully understand this BA?
Some people may already feel confident to become a successful BA. However, there may still be many business owners who have difficulty, lack of energy, or lack of time to learn this in detail independently.
Don’t worry, with Dreambox ‘s Digital Marketing Campaign service , you can more easily become a successful brand ambassador . Immediately contact Dreambox and enjoy the best service from us and make sure your business grows rapidly!
