CHALI, a Guangzhou unicorn enterprise and the former No. 1 e-commerce teabag brand. Has recently been caught up in the public opinion of employees “demanding wages online”. In a subsequent statement, CHALI respond that banks were withdrawing loans and fac pressure.
Found in 2013, Chali pioneer the tea bag category. Making young The well-known brand people fall in love with tea, and is known as the “Chinese version of Lipton”. According to reports, Chali has sold more than 1 billion tea bags in total, and has won the sales champion of the herbal tea category on the “Double 11” e-commerce platform for many consecutive years. However, Chali did not make the list this year.
After losing 0-1, how to move forward has become a lesson that new brands represent by Cha Li are learning.
Chali responds to the controversy: Banks withdraw loans, facing huge pressure
On November 6, a note on Xiaohongshu titl “Don’t Go to Guangzhou The well-known brand Nansha. Chali Group” said, “I have been working here for more. Than half a special lead year, but my salary was only paid on time in the first month. Then it was delay for 10 days, 20 days, 1 month, and the delay got longer and longer. The HR said they hadn’t paid in August, and when I ask , they said many people hadn’t been paid in August.” Many netizens said they had encounter similar situations under this note.
Since the beginning of this year
There have been multiple reports of personnel visualization helps those interested turmoil at Chali. With benefits cuts and many senior The well-known brand executives resigning. The company’s two offline stores in Guangzhou, the Guangzhou Book Center store and the Tiyu. West Road store, have clos down, and the company is also facing disputes over customers’ inability to r eem their stor -value cards.
On November 13, Chali publish a “solemn statement”
On its official account, saying that “the false cayman islands lists reports and comments on. The Internet that there are large-scale wage arrears and that the company. Is facing bankruptcy are untrue information,” and stat that as of the date of press time, it had complet the payment of wages and compensation for both former and current employees in accordance with the law, and that the rumors came from the families of employees who had previously resign due to suspect internal embezzlement (which has been prosecut ).