The Very First Thought Within
We know well that not all companies can invest in hiring a person dicat to social networks however if you entrust the responsibility to an employee make sure he receives adequate training because without it you will hardly see positive results. Definition of the social strategy With an average of 80% of B2B marketers reporting having a defin social strategy only 32% put the plan in writing. This is a very effective method for indicating objectives keeping track of the progress of activities and the methods for achieving them.
The social strategy
For B2B companies must be able to answer these series of questions: Who is the target audience made up of Which social platforms will be us What type of content will be Business Email List publish What are the objectives How will the ROI of the social mia strategy be measur How do competing companies behave on social mia With a written document that highlights the main points list above you will have the certainty that everyone in the company is align and the possibility of optimizing the strategy if necessary.
What does social selling mean
Even if we said that leads are not the main objective of the use of social networks by companies it is also true that it is essential that these repay the efforts especially when it comes to B2B. This is where social selling comes in. This is a strategy that uses social channels to spontaneously introduce prospects into the sales process unlike what happens with cold commercial calls in which the sale is rather forc. The goal is to find those users who could Doctors Email List obtain value and benefit from purchasing the products/services offer by the company build a relationship bas on trust and offer interesting and useful content.
