and find it effective, we want you to check it out on your blog as well.

That’s why we’ve created a template in which you can build your Pillar and Secondary Posts structure. Download it for free below!

8. Content update

The content we produce does not always perform well in the SERPs when we launch it. That is why we have to update the materials we have created from time to time, hoping that they will rise to the top of Google.

Updating content is also very important when slovenia phone number data  it comes to preventing other competitors from overtaking us and taking away the keywords we already have.

In the end, old content loses relevance if it is not refined over time, even if it essentially addresses timeless concepts such as “Marketing”. You have to keep up with the changes always.

And how have we oriented our analysis to know which content we need to update and what modifications each one needs? Some processes are essential to achieve this:

Insights into SEO tools

With the endless amount of data generated by users and websites on the Internet, turning to SEO software is always a good idea. Ultimately, the information they provide has helped me make better decisions.

Google Search Console

One I often check for potential updates is Google Search Console . While it’s best known for providing reports on technical factors like sitemaps, errors, and loading speed, its data on blog appearance on Google is very useful.

Check out our example of our content on the advantages and disadvantages of social media . Although we do list the negative points in the post, we initially optimized it only for the keyword “advantages of social media,” for which we rank second today.

It turns out that competitors’ SEO titles always covered the disadvantages as well, while ours only highlighted the advantages ( before the update , the image above is from the updated version ).

When I saw it I decided to go to Search Console to see what it told me.

Analyzing their data, I found that the query for “advantages and disadvantages of social media” generated 35,395 impressions (page views on Google) but had a CTR (click-through rate) of only 2.3%.

To improve this performance, I changed the SEO Title and included the disadvantages, which allowed us to gain new positions in the SERP for the keywords in the image above and increase the traffic of the post. In March it brought us 5,560 sessions .

SEMRush

Once again, we should mention SEMRush’s Keyword Magic Tool. In our post about Slogans, the tool showed us that the “creative slogans” variation had 1,600 searches each month in Mexico.

We decided to include it in the SEO title of the post and look at it: we reached the featured snippet for the keyword, in addition to being ranked 1st for head tail “slogan” in Mexico.

With these and other keywords indexed, the content brought us an incredible 34,000 sessions from all Hispanic countries .

Adaptation to user intent

In some situations, it is best to rethink old content to identify whether it is correctly responding to the user’s intention with a keyword.

In updating our newsletter article, we took into  achieve better positioning with this ccount all of the associated terms below in an attempt to get the page to rank higher in new SERPs.

We also look closely at the related searches resource:

And finally, the questions related to the topic:

We have updated the article to include information on:

• newsletter features;
• how to make one;
• examples of newsletters;
• and other points.

In March, the content reached the first position on Google for Mexico and brought us more than 5,500 sessions.

If you are interested in learning more about uk cell number content updates, here is a link to download our free guide on the topic .

9. SEO Hacks

There are certain SEO techniques that can be put into practice regularly to increase organic traffic generation and that are part of our blog routine.

Now I’ll tell you some of the ones we’ve kept in mind:

Increase CTR

Click-through rate ( CTR ) can be the great competitive differential of a blog in Google’s results pages.

In the end, you won’t always be able to get to the top of the SERP, but it’s important to be at the top of the user’s screen and try to get them to click with a creative and original title or a relevant meta description.

The Google Search Console tool provides data on the CTR of all pages on a blog. There I noticed that only 1% of users clicked on our post about Digital Marketing