Similarweb will help you understand the interests

What you ne to understand at this stage what to sell: how the course will solve the problem of students, how they are coping with it now; where to sell: what resources customers spend time on – vk, instagram, tiktok, and so on. To answer these questions, you ne to learn as much as possible about your audience and divide it into segments, choosing the key ones. Making a course “For everyone” is unproductive – even online universities that offer a wide range of courses create separate products for a limit number of segments. To get to know your audience better, do the following: make up a questionnaire for a potential buyer with questions that will help create a general portrait of the audience where does he work what kind of cinema does he like.

Analyze your current audience

Hang in a story profile header taplink Bulk SMS Colombia or give a questionnaire. To a potential buyer in a chat bot or in a mailing list with questions that will help to create a general portrait of the audience. The audience willingly answers questions about itself. Look for intersections – common points. This will help you understand what target audience you already have and how it matches with how you imagine a student in your course. Analyze the audience of competitors, as well as using special services and applications, find out which sites and publics your audience reads, and study thematic forums. At this stage, yandex.Wordstat will help you find search queries on your topic.

Rurvey services host on the project’s social networks

Your visitors and the resources they use. Conduct interviews Doctors Email List with people who are taking online courses. Discuss with them what they lik about online courses and what they would like to change. The more interviews you do, the better. But if you are limit in time and resources, talk to at least 20 respondents. After you have done this work, create several student portraits for your course: who they are. How old they are, what they dream about, what they do in their free time, what they want now. Bas on this, you can already work on the course program and create advertising creatives. Material selection and course model selection. When you are selecting materials for a course, you should always. Keep in mind the results you want your students to achieve.