Now that we’ve covered some of the basics of eCommerce optimization, let’s look at what this looks like in an actual marketing strategy. What can you do to optimize your conversion rates and increase sales?

1. Use a good abandoned cart tracking program

E-commerce Website optimization often comes down to tracking data and implementing automation. These two aspects come together to help you know your audience better .

Abandoned cart tracking software helps you reduce your cart abandonment rate and bring back people who telegram database have left your site for any reason.

For example, let’s say a visitor fills a cart with groceries in your e-commerce store . They then abandon the cart halfway through checkout.

Then that person gets an email: “You forgot your stuff! It’s still here for you.” Something like that.

Now the consumer has another the importance of a personalized approach to clients opportunity to return to the cart and complete the order.

People abandon carts for a variety of reasons. Maybe they have an urgent meeting to attend or are frustrated by the number of form fields they have to fill out . Getting them back can improve your conversion rate.

2. Offer free shipping to increase e-commerce conversion rates

One of the biggest objections to ordering online is the shipping costs. Since shipping costs are often half or more of whatsapp database  the small purchase price, it makes more sense to drive to a local store.

You can counter this objection by offering free shipping. It’s an easy way to increase conversions and revenue.

Simply add an exit popup or a top bar that lets your visitors know about your free shipping offer. That way, there’s no doubt they’ll see it.