In terms of marketing, Meituan Flash Purchase uses Instant retail can become marketing IPs such as “God Member” to connect takeaway users, introduce billions of traffic to supermarkets and convenience stores, and improve user transaction conversion.
Take the cooperation between Meituan Flash Purchase and Lawson China as an example
Lawson China pays great attention to the differentiation and innovation of products, and often launches joint products through IP marketing 2024 updated phone number list from worldwide and IP cross-border cooperation, effectively meeting the ne s of young consumers for freshness and personalization. As an instant retail platform, Meituan Flash Purchase provides Lawson with a huge user group and traffic resources, thus helping Lawson to reach Instant retail can become consumers more efficiently. Lawson’s department stores in East China and Central China participat in Meituan Flash Purchase’s “God Price Day” and “God Member” activities, and data show that sales increas by more than 20%.
On Meituan Flash Sales
Lawson holds a “Love Fans Day” them event at the beginning Instant retail can become of every month. Through online and offline linkage, Lawson has strengthen consumers’ awareness of online membership days and online promotions. Currently, the sales volume of Meituan Lawson’s “Love Fans Day” has increas by about 2 times compar to the average on weekdays, which can effectively drive sales growth.
Rich joint marketing activities such as path analytics identifies key Lawson Fan Day and Member Day have enhanc Lawson’s online brand influence and user stickiness. With the help of platform cooperation, Lawson has also push its own products and services to more users, achieving operational efficiency.
Experience
Whether it is to build product power or improve Instant retail can become marketing efficiency, it all comes down to whether the user experience has improv . It is understood that Meituan Flash Purchase has launch a set of “merchant comprehensive experience scores”, which cayman islands lists provides a standard system for measuring the quality of merchants’ online services, and also supports high-scoring stores so that merchants who provide good services can be seen by more users. In the past year, more and more supermarkets and convenience stores on Meituan Flash Purchase have strengthen their attention to user experience, and the store “comprehensive experience score” level has jump to the king and diamond levels, and the number of stores has increas by 50%.