Instagram Carousel Optimization: Examples, Sizes, and Practical Guide

Instagram Carousel is one type of post that you can use in implementing a marketing strategy. This post can help increase interaction and understanding of your business to the audience.

Actually, Instagram has many features that can be utilized for business marketing. Starting from Instagram stories, Reels, paid ads, and many more. However, this time let’s get to know the carousel first.

Understanding Instagram Carousel

Carousel on Instagram is a type of post that displays several images at once with a slide system . Usually, this post consists of 10 photos or videos that can be swiped by followers. The size of the Instagram carousel is:

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• Portrait: 1080 x 1350 pixels
• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Ratio: (1.9.11) landscape, (1:1) square, (4:5) vertical)

Nowadays, the use of carousels has become quite popular on Instagram. Many people use this method to make their audience stay longer with the content and interact with it.

On Instagram itself, carousels are shaped like a slideshow that can be slid horizontally. With interesting content, carousels can be the right media to increase interaction with the audience on a business account.

Benefits of Using Instagram Carousel

Knowing what Instagram carousel is, there are several benefits you can get from this feature. The benefits are as follows:

1. Increase Audience Engagement

Carousels allow users to interact longer with the content being uploaded. Each slide that is done to see the next content is an additional form of interaction, which can increase engagement on the post.

According to various studies, carousel posts tend to get more likes and comments than single-image posts. By utilizing carousels , you can invite your audience to interact with your content, whether through interesting images, informative videos, or a combination of the two.

2. Keep Audiences Longer on Posts

In the world of digital marketing, audience ao lists attention span is valuable. Carousels allow you to keep your audience on your post longer. By providing multiple engaging images or videos, you make your audience want to keep swiping to see what’s on the next slide.

This longer engagement not only increases the chances of getting your message across fully, but also increases the likelihood that your audience will take further action, such as visiting your website or purchasing a product.

3. Brand or Business  Storytelling

Storytelling is a key element in modern marketing. Instagram Carousel allows you to tell the story of your brand or business in a more engaging way.

For example, you can use each slide to tell middle east mobile number resource the brand’s journey, from its inception to its current achievements. You can also share tips or tutorials that are useful to your audience.

4. Show Reviews from Consumers

Consumer reviews and testimonials are one of the most effective ways to build trust in a product or service. With carousels, you can display multiple consumer reviews in one post.

Usually, the presence of these reviews can create stronger credibility in the eyes of the audience. Not infrequently, they are tempted to try the services or products offered directly.

5. Show Portfolio

For businesses in creative fields such as photography, graphic design, architecture, or makeup artists, showcasing a portfolio is a great way to attract potential clients. Instagram Carousel can be an ideal medium for this purpose.

You can display a series of your best works in one post. This can provide a clear picture of your abilities. Thus, potential clients can see various examples of your work without having to leave your Instagram profile page.

Choosing the Right Content

In creating a carousel, you also need to pay attention to the type of content that will be uploaded. Here are some types of carousel content that you can use for business needs:

1. Tutorial

This type of content is very suitable to be displayed in the form of a carousel. Because, the carousel can display up to 10 contents in one post. So, the tutorial information delivered can be clearer. You can convey how or the steps in doing something in a more interesting way.

2. Storytelling

Storytelling content will contain a special story, either about a person or a brand. You can use this type of content to tell how the journey to achieve an achievement in an interesting slide.

In addition, you can also use carousels to tell the history of the brand, starting from the choice of name, the origin of the business, and so on. This type of inspirational content is usually quite popular.

3. Behind the Scenes

The next type of content you can use is behind the scenes content . You can convey the uniqueness that occurs behind the scenes, such as the filming process, photo shoots, meetings, and so on. This type of content turns out to be quite interesting for the audience and makes them feel closer.

4. Before After

In this type of content, you can display a “ before” photo or video on the first slide. Then, display the “ after” content on the next slide. To make it look more interesting, try to add a creative caption.

Use of Engaging Multimedia Content

To ensure that Instagram carousel content is effective and engaging, there are a few things to keep in mind. Here are some tips for optimizing carousel content for your business:

1. Use High Quality Images or Videos

Visual quality is key in attracting the attention of Instagram users. Make sure every image or video you upload is high resolution and clear. Avoid using blurry images or unclear videos, as this can reduce the appeal of the content in the eyes of the audience.

2. Use the Best Cover

The carousel cover is the first part that users will see. Therefore, make sure you choose the most attractive cover and can attract attention at first glance. An attractive cover will increase the likelihood of users scrolling and viewing the next slide in the carousel.

3. Make sure the slides are continuous

Each slide in the carousel content should appear to flow and be continuous with each other. You can create a storyline or use a relevant theme to ensure that each slide is connected to each other.

4. Avoid Overly Dense Information

It is important to convey a message clearly and informatively. However, it is best to avoid presenting information that is too dense. Provide enough space for visual elements and text to make the content look neat and easy to read. Use short, concise sentences, and make sure each slide focuses on one main point.

Setting and Using CTA ( Call-to-Action )

How to create an attractive Instagram carousel is not enough, you also have to spice it up with an attractive CTA. Use your copywriting skills to create a caption that can invite audience interaction. You can use some “magic” words to hypnotize the audience with words.

Success Case Study

The carousel content type has been widely used by many brands. Here are some examples of Instagram carousels that you can find on the following brands:

1. Shopee

One of the big brands that often use carousels is Shopee. Usually this type of content is used to inform promotions on certain events . For example, the 11.11 event , national holidays, and so on.

2. Wardah

Wardah often uses carousel content to display detailed product information. Usually, they will combine interesting videos and photos in one carousel post. This method is quite effective in attracting audience interest in the product.

From the information above, it can be seen that Instagram carousels have an important role in building a business. Also, know the tips for making a more attractive carousel for business .

Need help creating engaging Instagram content? You can use Dreambox ‘s Digital Marketing Campaign service . Contact us now and share your business goals !