How SEO Works and Its Importance for Your Business

Nowadays, SEO plays a very important role in the business world. How SEO works can help increase the visibility of a business website in search engines. Of course, this can help increase conversions such as leads , transactions, and purchases in your business.

By utilizing SEO techniques, you can increase website traffic and reach more audiences. Therefore, it is very important for a business to utilize this technique. To learn more about it, let’s look at the following information!

Understanding SEO

 

SEO or Search Engine Optimization , is a series of techniques and strategies used to increase the visibility of a website in search engines such as Google, Yahoo, and Bing. 

The main goal of SEO is to place the website on the first page of search results (SERP – Search Engine Results Page ) for relevant keywords. 

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By being in the top position, the website is expected to attract more visitors, increase organic traffic, and ultimately increase conversions or sales. How SEO works will focus on keywords searched by users. Therefore, this technique can help businesses find the right target audience. 

How SEO Works

As is known, search engines will help users to find something they are looking for through a keyword. Therefore, keywords have a very important role in SEO strategy. So, how does SEO work? Here is the information!

1. Crawling

Crawling is the process by which search engines send out “ crawlers ” or “ spiders ” to find web pages on the internet. Crawlers are automated programs that visit web pages one by one, following links from one page to another. 

They collect data about the content and structure of web pages, which is then used to understand what the site is about. Crawlers will examine elements such as text, images, videos, and metadata to ensure that the page can be indexed properly.

2. Indexing

Once the web pages are found by crawlers , the next step is indexing . In this process, the information collected during crawling is stored and organized in a large database. 

Search engines will index the content of a america cell phone number resource page, including keywords, meta descriptions, heading tags , and other important elements that help determine the relevance of the page to a particular keyword search. Pages that have not been indexed will not appear in search engines.

3. Processing

Processing occurs when a user enters a search query into a search engine. The search engine will process this query by matching the keywords the user typed with websites that are already indexed. 

At this stage of how SEO works, search engines try to understand the intent behind the search query and look for the pages that are most relevant to that request.

4. Calculating Relevancy

Calculating relevance is the step when search engines determine how relevant each indexed web page is to the search query entered by the user. 

Search engines will compare each indexed page ao lists with the keywords requested by the user. The website that has the most relevant content to the keyword is most likely to appear at the top of the search results.

5. Retrieval

This way of working of SEO is that the search engine will display the most relevant website pages to the user’s search. Please note that each search engine has a different algorithm in determining which pages will be displayed on the first page.

Therefore, the search results displayed may be different. Even though the keywords used are the same. 

6. Ranking

Search engines are not arbitrary in determining the position of search result rankings. This technology will go through a series of processes above before deciding which page to display.

The goal is for the page displayed to match the user’s request based on the keywords they use. This is closely related to how SEO works so the more relevant a web page is, the greater the chance it will appear in the top ranking.

Benefits of SEO for Business

Based on how it works, of course search engines have several benefits for businesses. The benefits are as follows:

1. Increase Traffic

One of the most obvious benefits of SEO is increased traffic to your website. By optimizing how on-page SEO works, namely using relevant keywords, websites have a greater chance of appearing on the first page of search results. 

2. Target Relevance

SEO allows you to target the right audience with the right content. By using keywords that are relevant to your business’s products or services, you can attract visitors who are truly interested in what you have to offer. 

This not only increases the chances of conversion, but also ensures that the traffic coming to your site is quality and relevant.

3. Increase Credibility

Websites that appear on the first page of search results are considered more credible by users. By implementing effective SEO strategies, you can build credibility and trust in the eyes of potential customers.

4. Increase Brand Awareness

In addition to increasing traffic and credibility, SEO also helps increase brand awareness . The more people see your name and logo, the more likely they are to remember and recognize your brand in the future.

In addition, when a website appears at the top, it is not impossible for users to visit the site. This allows them to learn more about your business. 

5. Business Promotion

SEO is one of the most effective ways to promote your business online . You can create free ads for 24 hours for free just by utilizing SEO techniques. In this case, you need to maximize how off-page and on-page SEO works on the website.

Successful SEO Case Studies

Seeing the importance of SEO for business, there are currently many brands that use SEO techniques. Some examples include the following:

1. BTPN Genius

Jenius BTPN is one of the services offered by BTPN bank. This bank has used various digital marketing strategies to introduce their banking services, one of which is SEO. 

This service uses SEO strategies to promote its products on the Google search engine. If you type the keyword digital bank on Google, many articles from Jenius BTPN will appear there. 

2. Sephora

Sephora is one of the most well-known beauty product retail platforms in Indonesia. This platform also uses SEO strategies in promoting the services they offer. 

Not only in Indonesia, this platform is also developing in several other countries such as America, Europe, countries in the Middle East, and many more. 

When you try to type a beauty related keyword in Google, you will find many articles from Sephora. This can help increase brand awareness on the website. 

From the information above, it can be seen that implementing effective SEO techniques can direct users to better recognize your business. Also, know how SEO works and how it differs from SEM . 

Want to optimize SEO for your business? You can rely on Dreambox ‘s SEO services . Contact us for more information!

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