Google My Business (Google Business Profile) is an essential tool for businesses looking to attract more local customers . First and foremost, a well-optimized profile can increase your business’s visibility in Google searches and Google Maps , making it easier for potential customers to contact your business.

Therefore, the Aláfia Agency team prepared this article to explore how to optimize your profile to achieve better results in 2025. Let’s go? Check it out below!

Read also: Paid media vs. organic traffic: which is the best strategy for your business?

How does Google My Business work?

Google My Business is a free america phone number list from Google that allows businesses to create and manage an online business profile. This profile appears in search results and on Google Maps when users search for products or services related to your business.

With an updated and well-optimized profile, your company can gain more visibility, attract new customers and improve the user experience by providing accurate information about your business.

How much does it cost to create a Google My Business?

Creating a Google My Business profile is 3 usability testing options free. Google offers this tool free of charge to businesses of all sizes, allowing small businesses to have an online presence without having to invest in paid advertising.

However, if you want to boost your results, Google offers the option of paid ads within the platform, which can help increase the visibility of your profile to an even larger audience.

What is the advantage of Google My Business?

Using Google My Business brings bulk lead advantages to your company, including:

• Greater online visibility : your business appears in Google results and on Google Maps.
• Ease of contact : customers can find information such as telephone number, address and opening hours quickly.
• Increased consumer confidence : companies with verified and well-rated profiles are more credible to the public.
• Possibility of receiving reviews : positive reviews help attract new customers and strengthen your reputation.
• Easy management : you can update information whenever necessary and interact with customers directly on the platform.