Have you ever thought about creating a sales script to speed up the offering of your products and services via WhatsApp?
A sales script will serve as a roadmap for you to maintain a good posture when interacting with your customer.
Some people think that this document is only aimed at those who work in telemarketing or street sales, but it can be easily adapted to any type of business.
By creating this document, you can gain a broader understanding of the steps taken from the moment you approach the customer to closing the sale and building loyalty. By knowing what to do at each stage, the relationship process becomes more optimized and qualified.
Why use a sales script on WhatsApp?
To get an idea of the special database of WhatsApp, a survey conducted by SPC Brasil, in partnership with CNDL, entitled “ Consumption through applications ”, revealed that 59% of Brazilians with internet access have already used the application to buy something. And 39% used the app to contact the store during the purchase process.
With so many people using WhatsApp to sell products and services, putting together a good sales script and focusing on your approach, customer service and loyalty can be crucial measures to differentiate yourself from the competition.
The app itself has already helped entrepreneurs by creating WhatsApp Business. We recently published a great article on the subject on our blog. Click here to read it .
We have gathered other numbers that reinforce the importance of including WhatsApp in your list of sales tools.
In September 2017, WhatsApp announced on its blog that it had reached the milestone of 1 billion active users per day, 120 million of which are in Brazil alone. 55 billion messages are sent daily. Of these, 4.5 billion are photos and 1 billion are videos.
It is also worth remembering that Brazil has 240 million active cell phone lines, according to data from Anatel . And there is more: a WhatsApp message has a 70% chance of being read, according to an article published by Digital Defynd .
With so much data, you can’t just use this app any old way, right? That’s why it’s so important to create a good sales script to offer differentiated sales service.
READ MORE: How to increase sales with digital marketing?
Tips on how to create a sales script on WhatsApp
A sales script is a document that can be prioritize mobile optimization of your e-commerce website at any time. This is because, as the relationship with the customer improves, new approach strategies take shape.
Here are some tips on how to put together your sales script and improve your service via WhatsApp:
Welcome message
You may have noticed that every bulk lead form you find on the internet already has a standard text from the store greeting the customer and making itself available, right? Don’t ignore this message, as it is a friendly way to start a conversation with the potential customer.
