Herbal First Color has master the game of Douyin, but its product strength is the reason why it takes the lead.
In product development, Herbal First Color fully incorporates consumers’ empathy for the daily triviality of wearing underwear.
This is also well support by the brand selling point keywords, of which 21 have a market size of over 100 million.
For example, the month-on-month increase of “nak feeling
Exce 900%, which hits the office workers who sit for long periods of time; the month-on-month increases of “sports” and “soft support” were job function email database 1206% and 775% respectively. The fabrics with higher elasticity and stability satisfy the ne s of girls who love sports, “no matter how you run or jump, it will not move.”
Not only that, the brand also keeps up with the Find the pain changing seasons to strengthen the selling points of its products.
In summer, the main selling points are “coolness”, “breathability” and “lightness”, and the combin market size of these three keywords has increas by more than 370%; in autumn and winter, the focus is on “warmth” and “moisturizing”, with a month-on-month increase of more than 690%.
But whether it is “nude feeling”, “sports” or “skin care
They all return to the underlying pain recommendations based on customer history point of “comfort”. The market size of “comfort” is 1 billion to 2.5 billion, which is also the largest one.
Although today’s consumers have Find the pain more diverse and rich demands for underwear, which was originally more functional.
But from the primary perspective of the product
Whether it is the choice of fabrics Find the pain or the cayman islands lists design of the product, it is necessary to meet consumers’ pursuit of comfort to the greatest extent in different scenarios and body shapes. This point runs through the entire development of Herbal First Color products.
The most important thing is to continuously enrich the product line and truly match it with consumer.