In one year, it has cooperat with top anchors such Douyin’s top anchors as the. Guangdong couple and Mr. Dong many times, with 13 live broadcasts exce ing 10 million yuan in sales. And 6 live broadcasts with GMV between 25 million and 50 million yuan.
The reason for doing this is not only because of the top anchors’ strong ability. To bring goods, but more importantly, they value the content and word-of-mouth influence. They “produce” during the live broadcast.
After achieving super high sales in the live broadcast room
The hosts’ high-quality live broadcast c level executive list content becomes “ready-made” high-quality. Material for slicing, and then through Douyin’s top anchors the short video trailers of distribution accounts. Expert showcases and other methods, the attractive content can continuously reach potential consumers.
Judging from the data, merchandise cards alone contribut nearly. A quarter of the sales volume throughout the year, with sales exce ing 500 million yuan. Together with the sales in the live broadcast room, they contribut more than 97% of. The GMV of Herbal First Color on the Douyin channel.
The second is the video content strategy
Which uses the tail and koc to plant a lot of grass.
When it comes to selecting influencers to uses advanced analytics partner with on Douyin videos, Herborist’s choice is completely opposite to its strategy during live streaming.
Brands are more inclin to cooperate with tail influencers and KOC amateurs, and the potential consumers who are attract by the products are just taken over by the brand’s self-broadcasting matrix.
According to statistics, as of October this year
The number of influencers associat with Herborist cayman islands lists Primary Color was 7,464, and the number of video influencers was about twice Douyin’s top anchors that of live broadcast, and the number of accounts with less than 10,000 fans account for 56.55% of all influencers.
Although the number of fans of these accounts is relatively small, the selling content that has been test to be more in line with user ne s has been taken over by a matrix of more than 120 brand self-broadcasts, which in turn has leverag approximately 46% of the brand’s overall sales.