You can use them in a similar fashion as Facebook chatbots. A hybrid chatbot can collect customer information, provide product suggestions, or direct shoppers to your site based on what they’re looking for.
WhatsApp
WhatsApp has more than 2.4 billion users worldwide, and with the WhatsApp Business API, ecommerce businesses now have an opportunity to tap into this user base for marketing.
As of today, there are more
than five million businesses on WhatsApp, and the bosnia and herzegovina phone number list numbers are only increasing to meet the need of conversational commerce. But imagine responding to customer queries over a chat app at scale—impossible to keep up with!
a WhatsApp chatbot
Landbot shows how you can use WhatsApp to help customers find the right product.
WhatsApp chatbots can help businesses streamline communication on the messaging app, driving better engagement on their broadcast campaigns. You can use these chatbots to offer better customer support, recover abandoned carts, request customer feedback, and much more.
Telegram
Telegram is another messaging app online businesses use for marketing and customer support.
Similar to WhatsApp, you can set up ecommerce chatbots on the messaging platform to tackle customer queries and keep them engaged, driving more store visits and conversions.
But before you jump the gun and implement chatbots across all channels, let’s take a quick look at some of the best practices to follow.
Best practices for using chatbots in ecommerce
A chatbot is meant to remove the barrier between you and your customers by enabling seamless and proactive conversations. But to make the most of them, you should:
Identify the goals you want to achieve. Before you implement a chatbot, make sure you have your use cases and goals clearly identified and documented in a strategy.
Identify your most-used channels. Next, look into your analytics to identify your top traffic sources, then prioritize chatbot implementation accordingly. Start only with the absolute must-haves.
Keep your chatbot flow simple and intuitive. Don’t complicate the process of communicating with your brand. Think consumer-first when implementing a flow to keep things simple.
Keep your FAQs ready
Most consumers reaching out to businesses have repetitive tuesday we go to the gym and common questions; take note of them all and create an extensive FAQ library that you can add to your chatbot flow for ease of information.
Leverage the chatbot across a buyer’s journey. Don’t restrict the use case of chatbots; learn more about how you can use conversations to improve a buyer’s journey betting email list before, during and after a purchase.
Ensure hand-offs. There will be moments when a chatbot is not capable of addressing a consumer query; make sure there is a way to notify you and hand-off the conversation in a timely manner.