El Corte Inglés eats Zara and Amazon in the run-up to Black Friday 2022

Posted on : October 10, 2023 | post in : industry email list |Leave a reply |

Black Friday arrives on November 25 , therefore, the Internet República agency took advantage of the #IRday event. Where various presentations were held on trending topics in digital marketing . To discuss the well-known shopping date. In this new edition of the study. The trends of one of the days with the biggest offers and discounts of the year were analyzed. Advertisers and users are more interested in brands than products these days. El Corte Inglés is positioned as the most searched brand along with the term “Black Friday”. Which places the retailer ahead of the giants of the digital world: Amazon and Zara . During the dates of Black Friday and Cyber Monday. Businesses can register up to 30% of their annual sales volume. 

Black Friday study by Internet República

During these discount dates, the top industry data main sales channel is the internet. SMEs are at a disadvantage when developing their strategies, which must compete with the e-commerce giants. As Erik Rigola , Digital Sales and Relationship Marketing Manager at the consulting firm RocaSalvatella, points out, “last year we spent about 220 euros between both days, 12% more than in 2020. What can happen is that that 12% goes back and “Let’s spend less than 200 euros between Black Friday and Cyber ​​Monday , but in the end it’s all assumptions.”

El Corte Inglés surpasses Amazon and Zara

In the run-up to Black Friday Doctors Email List 2022. Among the most searched brands are El Corte Inglés, Amazon Zara . The top 5 is closed by MediaMarket and Apple . Other brands such as Carrefour, Stradivarious. Nike, Tous and Ikea are also among the main brands. But as they point out in the study, as the date approaches. The search intention will evolve. The objective of the study is to detect Black Friday trends. in addition to presenting consumers’ purchasing intentions and forecasting the development of this year’s campaign. For this, they have taken advantage of different trend tools that analyze user searches in the country such as Google Trends, SEMrush or Brandwatch.

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