Douyin’s best-selling Underwear has always been a good business in the apparel industry because it is not restrict by seasons and is in high demand, and countless businesses choose to develop their business here.
This has creat a huge and extremely competitive underwear market, with the Douyin channel alone having a scale of over 50 billion and growing at an extremely fast rate, reaching a year-on-year growth rate of 41.37% in 2024.
In a market that is still growing rapidly
Herbal Color is like a dark horse, with sales exce ing RMB 100 million in 7 days, surpassing many old brands and rising from obscurity to No. 1 in the Douyin category. So far this year, sales have exce RMB 2.5 billion, an astonishing 450% increase compar to last year.
Why is it that when the category is b2b email list extremely competitive, Herbal Original Color can quickly stand out?
Also doing influencer marketing, what traffic codes has Herborist found?
How much more dividends are there in the underwear category?
Live Video
Full fire
This year’s Herbal Primary Color is “on full blast” on Douyin.
This local brand from Shantou, Guangdong, is well vers in the e-commerce methods of Douyin
It uses top influencers’ live streaming adapting coaching to weaknesses to distribute videos directly to sell goods, and adds the overflow of videos from low-end influencers and amateurs to the store’s own live streaming for “harvesting”, forming a solid clos loop for spreading and selling goods.
As of October this year
Herborist has receiv over 1.45 billion exposures on cayman islands lists Douyin and has releas over 2,000 product links. Among them, there are four items with sales exce ing 100 million yuan, covering the three major sub-categories of bras, underwear, and vests.
Herbal primary color product link source: Douyin’s best-selling Internet
This kind of delivery logic can be describ Douyin’s best-selling as a “two-prong approach.”
The first is the live broadcast strategy, which concentrates on slicing and distributing the live broadcast rooms of top anchors.