Speaking of calls to action, you need good calls to action if you want your eCommerce optimization process to produce results. Your CTA buttons should inspire and delight your audience.
Ideally, you should use unique language. Overstock’s example illustrates this perfectly: “Unlock 15% Off.” It’s creative and authoritative.
You don’t want to assume that a CTA button will work. Be sure to A/B test your calls to action as often as possible to see which ones are more compelling to your audience.
Hello Bar allows you to phone number database automatically A/B test your CTAs. Once the software has collected enough data, it will tell you which version “wins.”
You may also like:
- Ways to Use Calls to Action (CTAs) in Your Marketing Strategy
- Different Types of Calls to Action and How to Use Them Effectively
8. Allow customers to checkout as guests to reduce cart abandonment and improve e-commerce optimization.
We have already briefly touched on this issue before, but it deserves special attention.
When you require customers to register as members of your site before they can buy anything, you create additional the aida model in marketing and advertising barriers for them. Now they have to verify their email addresses, fill out more form fields, and spend more time.
Plus, you’re asking for information that isn’t strictly necessary for the transaction. That’s why GDPR exists. Consumers want more control over how, why, and when their personal information is collected.
Allow potential customers to buy as guests. You will significantly improve your conversion rates.
9. Use high-quality product images to improve eCommerce optimization
Pictures sell a product. So do videos.
Part of eCommerce optimization whatsapp database revolves around giving potential customers every reason to buy. A detailed description can help, but there is no substitute for visual evaluation.
You don’t need an expensive setup to take great photos and videos. Check out Etsy for great examples of product photography done on the cheap.
10. Ask customers to leave a product review to increase e-commerce social proof
Social proof is essential for e-commerce optimization. If you want people to buy, you need to show them that other people have bought — and loved — your product.
Consider adding a request for an honest review to your confirmation email . Provide a link to the product page and, if necessary, detailed instructions on how to submit a review.
Some customers won’t even read the reviews. They’ll just see that your product has a decent star rating and a few reviews.
