Chali also acknowledged the operational pressure it faced

This year, under the market background of national and even global economic fluctuations and a general decline in consumer purchasing power, as well as the withdrawal of bank loans, our company faces tremendous pressure and challenges, requiring Chali also acknowledged the company to constantly adjust its product strategy and optimize operating costs. Under this situation, our company has never given up. In order to maintain operations and brand and seek sustainable development, we have streamlin or eliminat individual departments in accordance with the law, which is a normal business and management behavior of the company in response to market risks and competition.”

Contemporary Enterprise found that the post

Online wage demand” from Cha Li on the social platform in early November has been delet , and may have been properly handl . Under some telegram data relat posts in the discussion, Cha Li issu a “lawyer’s statement” demanding the deletion of false statements.

Competing with Nongfu Spring for business, a big gamble

Looking at the development of Chali, after tea bags, it bet on bottl beverage business.

Tan Qiong, the founder of Chali, once summariz the two important nodes he had stepp on in the past ten years:

telegram data

One was establish in 2013, when tea bag technology matur

Lipton us filter paper bags, while Chali analyze and adapt to them us newer three-dimensional triangle bags. At the same time, Chali us whole tea Chali also acknowledged leaves that can be stretch , which is an upgrade in product strength compar to the broken tea us by Lipton. Another node was the purchase of a plot of land in Nansha in 2019 to build a factory and expand production capacity.

In 2020, the new consumption trend start Chali also acknowledged  to take off, and Chali took advantage of it. In fact, capital also pour in at an accelerat pace in 2020.

Public information shows that Chali has gone through 9 rounds of financing since its establishment

After obtaining a Pre-A round Chali also acknowledged of financing of 10 million yuan in 2015, Chali complet a B round of financing of 100 million yuan in November cayman islands lists 2020, l by Country Garden Venture Capital, follow by Wen’s Investment and Yicai Fund; in June 2021, Chali complet a strategic financing of several hundr million yuan, l by Jiyuan Capital, follow by Country Garden Venture Capital and Yicai Capital. In May 2024, Chali obtain a B round of financing, and the investors were Wanlian Tianze and Wanlian Guangsheng. This is its latest round of financing, and the investment amount was not disclos.

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