A buyer collection” model, which was mainly bas At that time on the buyer system and supplement by. The supplier system. They built a procurement team of more. Than 300 people and distribut fresh produce to more than 20 agricultural product bases across the country. On the fresh produce supply side, they explor the “direct purchase from the production area + exclusive supply from the base” model, using cold chain transportation + standardiz operations to break through the layers of picking-preservation-distribution.
Image source: Yonghui Supermarket
When the fresh food loss rate of its peers was still 30%, Yonghui’s loss rate was an astonishing 4%-5%, allowing it to gain a firm foothold in the supermarket industry, which places great pressure on supply chain capabilities.
In addition to reinvesting in the supply fax lists chain, the Zhang brothers’ management system is also remarkable, such as the “partnership + horse At that time racing system”, and expanding the scope of equity incentives by delegating options, discount shares, etc., so that both front-line employees in supermarkets and buyer teams and farmers far away in the fields are deeply bound to the interests of the group.
It can be said that the fresh food moat creat by Yonghui
Supermarket has broken the shadow. Of monopoly implementation of life analytics by giants with a powerful posture. While at the same time carrying out a professional dimensionality r uction attack on traditional farmers’ markets through At that time standardization. Business emphasizes first come first serv , and the Zhang brothers, who enter the market first and specializ in fresh food, undoubt ly reap the first wave of dividends of the era.
In 2017, Yonghui Supermarket’s financial report
Data show that its fresh food gross profit cayman islands lists margin reach 13.54%, and the net profit attributable to shareholders. Of list companies was 1.801 billion yuan, a year-on-year increase of 45.06%. It was also in this year that the emergence of the new retail format became. A watersh in Yonghui’s development history. The ups and downs and self-rescue in the following years are not describ here.