Demand Gen campaigns are design for the nes of today’s social marketers and use Google’s AI to help find and convert customers with immersive, relevant creative that captures attention and drives action at the right time and place. With these campaigns, top-performing video and image assets are integrat across all visual touchpoints on Google and YouTube, including YouTube, Shorts, Discover, and Gmail.
Early adopters of Demand Gen are already seeing strong results
For example, in April 2023, Naranja X , the Argentine financial fax lists technology company, manag to multiply click-through rates by 3 with a 61% lower cost per action compar to its paid social channels.
It’s inspiring to see how creators and fans are embracing new video formats and trends. The rulebook for video creativity is being rewritten as the pace of culture and trends accelerates. For brands, the role of this creativity is more important than ever. It
continues to be the primary driver of ROI, and marketers’ big ideas are one of the main problems associate still at the heart of great campaigns . AI helps by making your creativity work harder so you can focus on your ideas and stories . For example, you can leverage Google’s AI-power tools, like Trim video and Universal Translator with voiceover, to optimize your existing creative assets.
You can also draw inspiration from the ABCDs of Effective
YouTube Creative : best practices cull from an AI-power analysis of thousands of ads. Once you have that great idea, these principles can help you bring your best ideas to life on YouTube in the most powerful ways, driving better performance. By following these principles, you’ll drive performance improvements.
We can’t wait to see how creators and viewers continue to shape philippines numbers video culture—from what we watch to how we interact.
At the same time, the AI revolution is changing the video landscape and giving marketers the power to stay ahead of these changes.
Google AI can help you spread your creative ideas more powerfully, build deeper connections with your audience, and drive better results, so you can get out of the wes of digital execution and back to marketing.
