It’s a win-win! Linda Bofill – stratcommunications.com I believe the best strategies for B2B companies are the same for companies of any.

size in any industry, as they are for companies doing.

traditional marketing. Although the advent of the Internet and various online social channels has allowed companies and individuals to promote their products and services, the fundamentals of marketing or advertising have not changed.

 

You can pick up

virtually any textbook on the subject, regardless of publication date, and still find that the basic principles still apply today. One of my favorite books is Ogilvy on Advertising, first published in 1983. The steps to develop the best strategy are: – Choose and know everything  country wise email marketing list about your target audience (those who are able to make a purchase/non-purchase decision about your product/service) that you wish to reach and compel to take some desired action.

 

– Analyze the competitive landscape

What alternatives to your product/service do your target audience have to choose from? – Determine how you will position what you offer relative to your competitors – You don’t 7 ways to amplify your facebook group marketing want to “copy”/be the same as your competitors, you want to find and claim a position that is “better” than your competitors in some way, that is meaningful to your audience, based on what you have determined (through research) to be important to them.

 

– Choose the channels

you will use to reach your audience. In this case, we are talking about digital channels, so, generally speaking, this will include your website, which will be the center of your activity. Everything else you do is designed to drive traffic to your website to generate some desired action. The choice of other channels should be based on the audience they reach and the mindset of the audience at the time the message is presented.

 

For example, even though

Facebook has the largest audience among social media channels, it is considered a very social social media site. When people use Facebook, they liechtenstein number are often in a personal rather than professional frame of mind. As a result, Facebook is generally not the best channel for B2B marketers.