You’ve probably heard the term sales funnel before , right? This is a very common strategy for those who work in digital marketing. But what is it all about?
In short, the sales funnel is a “path” that a user takes until they become a customer of a company and, effectively, purchase a product or service.
That’s right! There are basic rules for setting up a sales funnel and filling it properly, so that a website visitor is attracted, instructed on how to satisfy their need and find the solution they need in you.
In this article, we will talk a lot about how to create a truly efficient sales funnel, as it is not always easy to follow this path.
How important is the sales funnel?
The sales funnel is a very whatsapp number list way for a company to understand its customer’s purchasing process and journey. By understanding how each person behaves at a given stage, the brand can identify mistakes and successes and ensure that the funnel works correctly.
It is important to remember that not every visitor to your website will become a customer. As you can see from the shape of the funnel, many people come to your company, but not all of them will go through all the processes and purchase your product.
For this very reason, it is important that you have a thorough understanding of each stage of the sales funnel and how each of them can meet people’s needs. This way, you will have a more effective projection of your sales flow and how to work at each stage of the funnel to achieve the proposed goals.
What are the stages of the sales funnel?
Basically, a sales funnel is what is optimization in e-commerce ? up of the following steps:
Let’s explain each one:
Visitors: Anyone who lands on your company’s website.
Lead: person who wants to know more about a specific topic covered by your company
Opportunity: a person who has already researched the subject extensively and is now looking for someone who can offer the product or service that meets their needs.
Customer: person who takes money out of their pocket and purchases the company’s product or service.
In inbound marketing strategies , the sales bulk lead is always aligned with the so-called customer purchasing journey, a topic we will discuss below.
But aren’t the customer buying journey and the sales funnel the same thing?
The answer is no. The sales funnel, as explained at the beginning of this article, is the step-by-step process of a purchasing process based on the company’s perspective. The customer journey, on the other hand, is the actual step-by-step process that a person takes to purchase a product or service from a given company.
By merging the two processes, the company will know exactly where in the sales funnel the person is and how to provide them with the right information so that they become a customer.
