Everyone needs a vacation. But putting business on hold during the first days of the new year is a bad idea for entrepreneurs. According to statistics, customers are ready to spend money again as early as January 2! The holiday atmosphere stimulates the desire to please yourself and your loved ones, so while some people think that the January holidays are a dead season, others seize the moment and start the year with high sales.
We tell you how to easily stimulate sales during holiday weekends and collect leads even on New Year’s Eve.
Don’t turn off ads during the holidays
There is a myth that advertising costs more during holidays, so many businesses suspend campaigns during this period. In practice, the situation is exactly the opposite: due to the outflow of advertisers, competition falls, and with it the cost of clicks and leads.
Even if the specifics of your business do not imply overseas data working on weekends, this is not a reason to refuse cheap traffic – just set up tools for automatic work with site visitors. Which ones – we will tell you below.
Offer holiday discounts to your site visitors
Let us repeat that New Year holidays are connected with the psychology of abundance and our readiness to please ourselves and our loved ones. During this period, decisions about purchases can be made spontaneously, especially when discounts and special offers are seen. The scheme is simple and proven: you go to a website for an advertisement, you see a discount, you place an order.
However, the visitor may not reach the section with promotions, so it is worth using a more reliable method for the announcement – pop-up windows or pop-ups:
There are many services on the market for launching popups, but Jivo’s solution has a number of undeniable advantages:
Quick installation and integration
Launch a campaign in 5 minutes without developer involvement
Large gallery of templates for different scenarios
Ability to segment audiences to display different offers
Statistics that help you track how users respond to your campaigns.
An alternative to Jivo pop-ups is interactive messages in the chat. They appear in the usual chat on the site, but stand out due to their bright design. With their help, you can announce promotions or unobtrusively lead the visitor through the sales funnel. For example, when adding a product to the cart, you can set up a message like this:
With such an offer, the chances that a visitor will abandonis it possible to appeal ebay’s decision ? the cart tend to zero. And the probability that they will complete the order to the amount of free delivery, on the contrary, increases.
Send notifications about the promotion to your regular customers
Do you think clients don’t like newsletters? Just not the ones where you offer discounts and other benefits. In general, it’s likely that your message will save a person from the agony of choosing gifts.
Mailings to subscribers in Telegram are a great way to remind about yourself and increase sales. When launching mailings via Jivo, messages can be supplemented with saudi phone number images, buttons and other interactive elements that will make the message brighter and more noticeable.
Everyone wants to believe in miracles on New Year’s Eve. Use this to increase engagement and strengthen relationships with customers – launch a contest or giveaway with valuable prizes:
