The Topic Clusters methodology was created a couple of years ago by Hubspot, a world-renowned company in Online Marketing.

The concept consists of a semantic structure that is created to guide the architecture of the content and pages of a website or blog with the aim of offering search engines a more logical crawling experience.

That is, its objective is for content spaces to be based

on main themes that are broken down into related sub-themes, thus creating different “semantic orbits” within the website.

I’ll give you an example from our blog to make it  singapore phone number data clearer. One of the main topics we explore is SEO, which is why we have a full and long article on the concept. But there are many other associated concepts in this area, such as:

• Google ads;
• Buyer Personas;
• lead generation;
• Content Marketing;
• search engines;
• CTR;
• Link Building;
• etc

Applying the Topic Cluster methodology, in this case, involves creating other specific content pages on those subtopics I mentioned, so that when Google’s algorithm crawls each one, it understands that they revolve around a large main topic.

In technical terms, these connections are established by internal links. This means that in my SEO pillar post , I must link to the secondary pages I listed earlier. And the same goes in reverse, on each of these specific pages there must be an internal link to the main page.

Establishing these two-way streets means that the main pages of the blog are reinforced by several others. This is because an internal link conveys the idea that the linked content presents detailed information about the term in which the link is included, which we call “anchor text “ .

But how did we do this strategy? I’ll tell you now.

Choosing the main topics and keywords for the blog

 of the content strategy to be carried out. For each of them, the idea is to produce a pillar post, which will concentrate the greatest amount of relevant information possible on the topic.

For example, in this regard we produced a Complete Guide to Digital Marketing, a 5000-word blog post that presents data and explanations on the most prominent concepts and terms regarding online brand actions. In other words, we defined “Digital Marketing” as one of the main keywords of the blog.

Before creating a pillar post, we already had its associated keywords in mind based on research in tools such as SEMRush. These secondary keywords are the ones we explore in the article.

Another important point in planning Topic Clusters is the Buyer Persona. Remember that the main topics should be based on the thematic groups that will attract the ideal client and not on whims we have about what we want to appear on our blog.

In this sense the most effective question we should ask is:

• For what keywords would I like the user to find me at the top of Google?
• What topics and segments should I position  my brand as an authority on?

Production of content

After this process of analyzing keywords and choosing the main topics, we begin the phase of executing the materials.

A reflection that I always ask myself when preparing an article based on the Topic Cluster method is:

• When you think of the term “X”, what other terms might occur to the user?

So I’m making a list of associated terms and trying to project the best way to explore them in the post, clearly showing how they relate to each other.

Analyzing keyword tools is also a great resource for me in putting together the skeleton of my posts.

The main ones I use are:

Answer the Public

The website returns terms that revolve around a concept that you enter into its search tool. It also poses user searches in the form of questions.

Google Image Search

When you go to the images section of the SERP and search for a keyword, suggestions from the same algorithm for related terms appear at the top of the page. This is great for generating ideas for concepts that can be explored in the subtitles of a post.

Keyword Magic Tool

This SEMRush feature is very comprehensive because it shows deeper data on the possible variations of a keyword, such as monthly search volume and organic ranking difficulty.

Another important factor for the success of a pillar post is that it presents the necessary information in different formats, since this increases the time the user spends on the page and its chances of ranking well in Google for highly contested keywords. This is a competitive advantage over other blogs.

Our article on Digital Marketing, for example, has screenshots, videos and infographics in addition to the written paragraphs.

Internal Link Scheme

Once the content is created, it is inevitable to  republish Old Posts: revive your old posts pay close attention to internal links. As I said before, these are the devices that Google’s algorithm uses to jump between pages and understand that there are thematic correlations between them.

A good practice to achieve this is that each Secondary uk cell number Post has its first internal link directed to the Pillar Post. This is necessary because there is a hierarchy of links on the pages, that is, the first is more important than the second and so on.

You can see that in our Digital Marketing pillar post there is an internal link to the content on eCommerce.

At the same time, in the article on E-commerce, the first internal link goes to the content on Digital Marketing. A well-made bridge, right?

By applying these techniques, the Digital Marketing post is part of the TOP 3 on Google for Mexico, Colombia, Argentina and other Hispanic countries.