Now that you know the advantages of promoting Customer Engagement and how important it is to take this metric into account, it is time to explore those actions and tactics that make up a strategy capable of increasing customer engagement.

Specifically, to increase this indicator, we recommend that you go through these 4 key steps:

1. Analyze your customer data and promote personalized experiences

Any strategy aimed at improving marketing begins with understanding the target audience.

In this case, the target audience is not the  vietnam phone number data consumers in your niche that you want to attract, but rather those customers that you have already earned with effort and that you cannot afford to lose.

Take advantage of the information you already have about your consumers to clarify their profile and, above all, how they perceive your company, the products or services and the sales process in general.

With this knowledge, you will have a better tod tuttle owner  chance of defining actions and tactics that individualize customer service and overall attention, which is key to fostering a high level of commitment. 

2. Detect friction points and solve them

As we mentioned above, customer experience has a direct relationship with Customer Engagement.

For this reason, a strategy focused on improving this metric must incorporate actions that optimize the Customer Experience and this is where friction points come into play.

These points are all those stages, phases and aspects of the customer’s interaction with a brand and its products or services that are not 

This is why detecting these negative factors and taking action on the matter is key to fostering a solid and sustainable connection with customers .

To do this, you first need to be clear about all the uk cell number  points of contact that a user has with your company, and then take advantage of evaluating the customer’s perception in general and detect critical aspects. 

Although each case has its own characteristics, in many of them the friction experienced by customers is related to the difficulties in interacting with companies and raising concerns, as well as the lack of support.

Therefore, do not hesitate to use the multiple digital and physical media that currently exist to simplify interaction and maintain constant communication with your users.

3. Produce and distribute content aimed at captivating

“Marketing is no longer a question of what you know how to produce, but what stories you know how to tell . ”

These wise words from Seth Godin, one of the masterminds of modern Marketing , have great relevance in the field of Customer Engagement.

And this aspect is so deep and complex that it requires more than just a good user experience.

If you want to create a sustainable relationship, you have to go a step further and use actions to captivate them.

It is there, when thinking of ways to captivate people, that stories and Content Marketing in general emerge as powerful allies.

In addition to evoking feelings, persuading and “falling in love” with the customer, making them perceive that your brand is special and unique , content is a way of demonstrating mutual commitment, the key element of engagement.

Through articles, ebooks and other materials, you can educate, inform and advise, showing your clients that you really care about them and their well-being.

Added to this, the dissemination of content is a very good way to humanize your brand in an organic and viable way.