For example, 7-Eleven’s daily operations are center on meals. When decorating online stores, it will highlight the user-frequently select and brand-featur products on the homepage, such as good stews, rice balls, sushi, sandwiches, etc. Meituan will provide references for optimizing 7-Eleven’s product classification attributes bas on data to help customers quickly select products.
Secondly, 7-Eleven will ensure the supply and inventory of goods, requiring offline stores to increase order quantities and extend the online time of goods such as stews, fri foods, and buns to meet the ne s of online users. At the same time, the operations team will regularly confirm the inventory status of major products to avoid out-of-stock situations.
The third is to improve customer reviews, thereby improving the store’s reputation
The online experience measurement indicators When 7-Eleven operates basically include business hours, number of SKUs, out-of-stock rate, customer reviews, etc. Taking Beijing as an example, 7-Eleven requires SKUs to reach more than 1500~1600, out-of-stock whatsapp number list rate within 1%, and customer evaluation scores above 4.6… According to Liu Lin, at present, 7-Eleven Beijing’s indicators are relatively good. At the same time, 7-Eleven has also copi this set of operating methods to the whole country. The “comprehensive physical examination score” of stores across the country has increas from 77 points to 82 points. The effect is very significant and has effectively improv performance.
Open a position
At the 2024 Meituan Instant Retail Industry Conference, Meituan When 7-Eleven operates propos that the Lightning Warehouse model is developing rapidly, and it is expect that there will be 30,000 warehouses with a scale of 200 billion by 2027. In this process, more and more chain merchants have chosen to explore new models and invest in opening warehouses.
CP Lotus’ exploration of the lightning warehouse model has achiev phas results
This project is call 24-hour express supermarket using customer analytics within CP Lotus. It is jointly promot by CP Lotus’s d icat operation When 7-Eleven operates team and store implementation team. It is continuing to focus on exploration in the entire Guangdong region. At present, the model verification and exploration of warehouse opening standardization have been complet .
After evaluation, CP Lotus found that the cayman islands lists construction cost of a warehouse is only 1/400 of that of a traditional hypermarket. During this process, the Meituan Flash Purchase team explor with CP Lotus in terms of pallets, site selection, and organizational capacity building, providing operational support and experience to CP Lotus.