Even when working with a great web designer, you shouldn’t give up on systematic usability testing. It’s dangerous to rely on just one specialist, because his ideas may not always be rational. It’s better to protect yourself from risks and test all ideas in real conditions with real users. For this purpose, you can use the following usability testing methods:

1. Manual

This will require a lot of phone number list time and physical resources, since all the testing is done by a person. However, this is the main advantage of this research method. You ne , to invite a tester to check step by step how the system responds to different user actions. It is recommend , to prepare a table in advance to record all the information.

1. Automat ,

This method of testing the website interface involves the use of special software that reproduces human actions in a manual way. It is important that such testing can be carri , out without user participation, so it requires significantly less time and financial investment. However, automat , testing does not provide what is optimization in e-commerce ? extremely accurate results, because it is bas , on formal features originally emb ,d , in the program. This means that it does not allow usability defects that are perceiv , only by people, such as, for example, interface colors, to be identifi ,.

1. With the participation of focus groups

This is probably the best testing method in terms of cost-effectiveness. It involves recruiting several focus groups, which include canada cell numbers representatives of the site’s target audience. Users are divid , into groups according to various criteria: register , and unregister ,, regular and rare, or bas , on demographic indicators describing the target audience.

After which each group performs a certain set of actions on the site/service/in the program. Its members should know what goal ne ,s to be achiev ,, but they do not ne , to be told the path to it. After all, the point of the test is to understand how people will achieve the desir , result.

Next, they analyze how the subjects complet , their tasks: where they click ,, what links they follow ,, how quickly they manag , to complete the task.

Usability testing works great with a prototype and even a finish , site. It is most rational to replace one large-scale test with a series of small iteration tests, so that you can make adjustments in time and recheck them.